Ashcroft Polls looked in detail at voter opinions pre-referendum in June 2016. Ashcroft polled over 12,000 respondents on topics like NHS and immigration system, and asked whether they would be better if the UK remained in the EU or left. Figure 17.10 shows voters’ views on six key topics.
Two important conclusions are:
- Leave and remain voters were diametrically opposed in their views of the implications of Brexit. For example, 97% of leave voters thought the NHS would be better with Brexit, but 88% of remain voters thought the opposite.
- Voters had received different information or misinformation on key issues before the referendum.
Figure 17.10: Referendum voter opinions
